RapidMiner

Using Sociolinguistics to 1 Enhance Customer Segmentation, Geomarketing & Diversity Analytics

by Community Manager on ‎05-26-2016 02:48 PM

In the attached presentation, given at Wisdom 2016 by Elian Carsenat of NamSor, discusses text analytics extending to the automatic identification of geodemographics and gender to enhance segmentation.