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Perceptual Brand Map

fbergstrandfbergstrand Member Posts: 8 Contributor I
edited December 2018 in Help

I was wondering if it is possible to create a Brand map using Rapidminer? 

 

I have about six brands and 15 attributes I would want to create a visual map. In SPSS I would use correspondence analysis but I can't find this feature in Rapidminer. Any suggestions? 

Best Answer

  • Thomas_OttThomas_Ott RapidMiner Certified Analyst, RapidMiner Certified Expert, Member Posts: 1,760   Unicorn
    Solution Accepted

    In this particular case you'd probably have to use a R or Python package to help you. RapidMiner does not have Correspondence Analysis built in. 

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