how do you make that calculation to determine the best (top matching) rule for market basket

skysky Member Posts: 7 Contributor I
edited August 2019 in Help

You find top matching rules in term of highest support / highest confidence, and so you determine the associated Conclusions and thus the recommendations.


My attached image has the support and confidence %. But how do I find the top matching rules? What are the customer recommendations based on the data? also, can we make recommendations based on "lift" as well? THank you

1.jpg 105K


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    MaerkliMaerkli Member Posts: 84 Guru

    Hallo Sky,


    If you have any time, please, read Chapter 6 of Predictive Analytics and Data Mining
    Concepts and Practice with RapidMiner by Vijay Kotu & Bala Deshpande, PhD.

    You can find easily a PDF version.  Association Analysis is explained in detail.


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