How to get a list of customers that have a high chance to buy a service

SpeakeasySpeakeasy Member Posts: 2 Contributor I
edited November 2018 in Help

Hello everybody,



I'm very new to the rapidminer (i'm a student).

I'm doing my project and I need to find an answer which is a list of customers that have a high chance to buy a service.

I have 2 data sets

1. Demographic of customers including customers that bought a service from last campaign

2. Demographic of new customers

 

I tried to use Decision tree and Naive Bayes but when I did performance test the accuracy is not high. The accuracy of both are 54.17% (Decision tree), and 64.50% (Naive Baye)

 

Please if anyone can give me advice about this matter.


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