Identify look-alikes

mkarunakermkarunaker Member Posts: 1 Contributor I

I am new to RapidMiner and have a problem at hand to solve. I have list of customers who bought our product. For these customers we do have some demographic data (age group, income group, gender, education, etc.). I would like to see what attributes best predict our customers, so I can identify prospects with similar values and could be used to target next campaign. Thank you and appreciate your help.



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