Does anyone have a process for RFM that can be shared for use ?
I searched the web and found this solution to set up RFM codes using rapidminer , however i do not understand how to code as the author suggests.
I would like Rapid Miner to develop this as a built in process Rapid Miner Studio - it is a common predictive model used by all Direct Marketers worldwide and taught by the Direct Marketing Association the largest global association for direct marketing , it is included in their direct merting certification programs. I am a graduate from this program .
It can be used to compare to other sophisticated models .
Can you help me with this coding to get it to work ?