How to get a list of customers that have a high chance to buy a service
I'm very new to the rapidminer (i'm a student).
I'm doing my project and I need to find an answer which is a list of customers that have a high chance to buy a service.
I have 2 data sets
1. Demographic of customers including customers that bought a service from last campaign
2. Demographic of new customers
I tried to use Decision tree and Naive Bayes but when I did performance test the accuracy is not high. The accuracy of both are 54.17% (Decision tree), and 64.50% (Naive Baye)
Please if anyone can give me advice about this matter.