How to find the traits of each cluster?
Thanks in advanced for checking my question out and providing help if you know how!
I am developing a customer segmentation model. My question is this: after performing the clustering I get a result that shows me the various clusters. How do I find out what these clusters represent? Said differently, I'm looking to discover the traits of customers who fall within a particular cluster. For example, if the customers tend to be frequent purchasers with a high volume of items per transaction and likes to shop on saturday.
Is this information available?