Quant/Qualitative analysis - Key Search Terms and Website Analysis help?
For my research, I am currently looking at analysing given websites in their entirety (excluding files contained within the sites) in terms of text to look for and rank key, predetermined terms based on searchability and quality. The search terms are my own and may require a need for translation given the international nature of some of these websites.
is there a possible way to either copy and paste the data (e.g, the website data and the key search terms) into a given form, such as excel to use - or to give all website URL's into the system to produce;
Count of words/phrases (E.g, number of a particular type when searched for)
Location of the terms in question on the webpages - for the above searchability and quality outputs.
Also, is it possible to give the data a baseline, from what would be classed as a "control" website, to compare that to other sites?
I believe I'll have to do much of this manually by simply going through the web pages and judging the quality of the text, however any help with the above would be greatly appreciated.