Association Rules Customer data
I am student who recently started to work with RapidMiner for a school project and I have to apply Association Analysis on some data sets. Up until now I have performed it on Market Basket Analysis to determine co-occurrence and relationships between the items. But our professor gave us a data set to apply or assigned models on it. Basically I have customer data with 10.000 examples, which determines if they are likely to buy a bike or not. Out of 10.000 examples 90% are non-bike buyers and 10% bike buyers. I am not sure if this data set is appropriate for association analysis but nevertheless I have done some analysis. I made association between the non-buyers and created some simple rules, but I don't know if it makes sense or not and all of my conclusions are non-buyers. What do I have to do to get only the Buyers?
I appreciate your help and your time.