Due to recent updates, all users are required to create an Altair One account to login to the RapidMiner community. Click the Register button to create your account using the same email that you have previously used to login to the RapidMiner community. This will ensure that any previously created content will be synced to your Altair One account. Once you login, you will be asked to provide a username that identifies you to other Community users. Email us at Community with questions.

Determining characteristics of customers that responded to a campaign

powell_walterbpowell_walterb Member Posts: 1 Learner I
edited November 2018 in Help

I have a set of data and trying to figure out how to conduct a customer segmentation that describes the characteristics of customers that responded to a campaign

Answers

  • lionelderkrikorlionelderkrikor RapidMiner Certified Analyst, Member Posts: 1,195 Unicorn

    HI @powell_walterb,

     

    I do not know if I understood well, but in RapidMiner you have operators to perform segmentation/clustering tasks : 

    Segmentation.png

     

    I hope it helps,

     

    Regars,

     

    Lionel

     

Sign In or Register to comment.