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Determining characteristics of customers that responded to a campaign

powell_walterbpowell_walterb Member Posts: 1 Learner I
edited November 2018 in Help

I have a set of data and trying to figure out how to conduct a customer segmentation that describes the characteristics of customers that responded to a campaign

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    lionelderkrikorlionelderkrikor Moderator, RapidMiner Certified Analyst, Member Posts: 1,195 Unicorn

    HI @powell_walterb,

     

    I do not know if I understood well, but in RapidMiner you have operators to perform segmentation/clustering tasks : 

    Segmentation.png

     

    I hope it helps,

     

    Regars,

     

    Lionel

     

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