It looks like you're new here. Sign in or register to get started.
An automobile company has plans to enter new markets with
their existing products (P1, P2, P3, P4, and P5). After intensive market
research, they’ve deduced that the behavior of the new market is similar to
their existing market.
In their existing market, the sales team has classified all
customers into 4 segments (A, B, C, D). Then, they performed segmented
outreach and communication for different segments of customers. This strategy
has worked exceptionally well for them. They plan to use the same strategy in
new markets and have identified 2627 new potential customers.
You are required to help the manager to predict the right group of new