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"Market Basket Analysis"
Contributor I
I'm a new user. Is there a tutorial and example for market basket analysis? I've used Generalized Rule Induction GRI in SPSS that results in a list of the combination of products and the support/confidence statistics along with a web graph that can be altered in regard to the strength of the relationships.
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Answers
yes, there is:
http://rapid-i.com/component/page,shop.product_details/flypage,garden_flypage.tpl/product_id,62/category_id,15/option,com_virtuemart/Itemid,180/
Best,
Simon
The first process is explained in the RM tutorial accessible from the Help menu entry.
Dan