"Market Basket Analysis"

kkrawczyk

I'm a new user.  Is there a tutorial and example for market basket analysis?  I've used Generalized Rule Induction GRI in SPSS that results in a list of the combination of products and the support/confidence statistics along with a web graph that can be altered in regard to the strength of the relationships.

fischer

Hi,

yes, there is:

http://rapid-i.com/component/page,shop.product_details/flypage,garden_flypage.tpl/product_id,62/category_id,15/option,com_virtuemart/Itemid,180/

Best,
Simon

dan_agape

In the meanwhile, you may wish to get a rough idea on how association analysis/market basket analysis can be implemented in RM by taking a look to the processes 12_AssociationRules and 25_FPGrowth in the folder processes/01_Learner of the local Samples repository.

The first process is explained in the RM tutorial accessible from the Help menu entry.

Dan